L'Oréal Paris Elvive Colour Protect Purple Intensive Mask is a deeply nourishing treatment specially formulated to neutralize brassy and yellow tones in blonde, highlighted, or silver hair. Infused with highly concentrated purple pigments, it delivers instant toning action while restoring softness and shine. The rich, creamy texture penetrates deeply into the hair fiber, repairing dryness and damage caused by bleaching or coloring. With regular use, hair appears brighter, cooler-toned, and visibly healthier. Perfect for maintaining salon-fresh color at home.
Neutralizes yellow & brassy tones
Highly concentrated purple pigments
Deep-conditioning, rich creamy texture
Restores softness, shine & hydration
Ideal for blonde, bleached, or silver hair
Maintains cool salon-fresh tone at home
Helps repair color-damaged hair
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