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L’Oréal Elvive Colour Protect Anti-Brassiness Purple Conditioner is specially formulated for highlighted brunettes, blondes, and grey hair. It neutralizes unwanted yellow and orange (brassy) tones that often appear in colour-treated hair.
The conditioner contains purple pigments which counteract brassiness, leaving your hair looking brighter, cooler-toned, and fresher. The texture is rich and nourishing, helping to make hair feel soft, smooth, and shiny.
It also includes UV filters to help protect colour from fading.
Neutralizes unwanted yellow and orange tones
Brightens blonde, highlighted, and grey hair
Nourishes and softens hair
Helps maintain a cool, vibrant colour
Leaves hair smooth and shiny
Contains purple pigments for anti-brass effectiveness
Includes UV filters to protect colour
Use after washing your hair (preferably with a purple shampoo).
Apply to wet hair, focusing from mid-lengths to ends.
Leave on for 1–3 minutes depending on desired toning.
Rinse thoroughly.
Use once a week or as needed to control brassiness.
Aqua / Water
Cetearyl Alcohol
Behentrimonium Chloride
Cetyl Esters
Acid Violet 43 (Purple Pigment)
Acid Red 52
Amodimethicone
Trideceth-6
Sodium Hydroxide
Phenoxyethanol
Fragrance & conditioning agents
✔️ Reduces yellow and orange brassy tones
✔️ Purple pigments help keep colour cool and bright
✔️ Ideal for blonde, highlighted, brunette, and grey hair
✔️ Leaves hair soft, smooth, and nourished
✔️ Contains UV filters to protect colour from fading
✔️ Effective with once-a-week use
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