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This shampoo is specially formulated for color-treated hair, helping to protect and maintain hair color vibrancy.
It uses the Color Protect Light Reflecting System combined with UVA/UVB filters to shield hair from external aggressors like sun exposure, which can fade color.
According to L’Oréal: it can help preserve the radiance of colored hair — “+85% color radiance” claimed for some sizes.
It provides intense nourishment to the hair, helping to coat and protect the hair cuticle to retain its color and shine.
Protects dyed or highlighted hair from fading.
Strengthens hair fiber and helps prevent dullness.
Leaves hair soft, shiny, and radiant.
Helps resist color damage from sun exposure.
Suitable for regular use on colored hair.
Some of the major ingredients:
Linum Usitatissimum (Linseed) Seed Oil — a nourishing oil.
UVA / UVB filters — to protect hair color from sun damage.
Sodium Laureth Sulfate — for cleansing.
Dimethicone — for softening and smoothing hair.
Hydrolyzed Wheat Protein — helps strengthen hair fiber.
Fragrance Components — Linalool, Alpha‑Isomethyl Ionone, etc.
Wet your hair thoroughly.
Apply a small amount of shampoo, massage into scalp to work up a lather.
Rinse well.
For best results, use Elseve / Elvive Color Protect Conditioner along with this shampoo.
Protects color, strengthens hair, and adds shine and softness.
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